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Member Login
| | Marketing
Marketing does not create one single new
client or one dollar of new business. It creates opportunities to sell.
Selling however, is offensive to many professionals and to most prospective
clients. That is why we have separated the processes into marketing and
relationship building. Below are some of the specific marketing activities
we have experience in application for the accounting profession.
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Strategy - A marketing
strategy is requisite to develop the type of business best suited to your
goals and growth.
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Planning - Integrating
the strategy into the firm’s current direction, culture and pace of
business. Identification of changes, time frames and accountability.
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Firm Culture - Every firm has consciously or unconsciously created a
culture. That culture may be correct for achievement of growth goal or
require change. If the growth is not happening of its own accord, change is
indicated.
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Training - We have unique proprietary programs to help professionals
market without pain.
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Motivation - Marketing programs must connect with WIIFM, the station we
all listen to. If the benefits don’t outweigh the discomfort no one
markets.
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Measurement - Unmeasured marketing is expensive and inconsistent.
Create KPIs to manage the marketing process and control ROI.
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Support - Just as your clients can’t usually manage their accounting
without your support and guidance, our support helps create the end result
you seek.
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Management - There are specific skill sets to manage the marketing
process. Prosper with, struggle without.
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Tele-selling - We
have over 30 combined years of experience in using tele-selling to develop
business. Whether in house or outsourced we can help.
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